Students in the minor in Spanish for the Professions at UNC-CH are studying entrepreneurship in two courses:
Spanish for the Professions (SPAN 265)
Venture Creation in the Spanish-speaking World (SPAN 327)
This week we saw how important it is to know the language and culture of anyone to whom you are trying to sell a business or service.
The testimonials of Jorge Cureño Rivadeneyra and Alejandro Aguilera Villasana speak directly to the importance of knowing how to interact with the buyer--the second goes so far as to compare sales to an art form or a seduction.
No matter what you think, the bottom line is if want to sell something, knowing how to sell it in Spanish will help you tap into a huge market segment in the US and internationally.