Spanish for Professional Purposes...

...for teachers and students who see the need for Spanish language and Hispanic cultures knowledge in professional contexts.

Friday, January 21, 2011

"Buy in Any Language, but Sell in Theirs"

Students in the minor in Spanish for the Professions at UNC-CH are studying entrepreneurship in two courses:

Spanish for the Professions (SPAN 265)


Venture Creation in the Spanish-speaking World (SPAN 327)

This week we saw how important it is to know the language and culture of anyone to whom you are trying to sell a business or service.

The testimonials of Jorge Cureño Rivadeneyra and Alejandro Aguilera Villasana speak directly to the importance of knowing how to interact with the buyer--the second goes so far as to compare sales to an art form or a seduction.

No matter what you think, the bottom line is if want to sell something, knowing how to sell it in Spanish will help you tap into a huge market segment in the US and internationally.

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